What Next-Part II

We last left the story talking about Movement, their nature and how they end up creating change. A movement is transformational instead of transactional. McCain's campaign was purely transactional, offering no real change to how we do business (happy to debate this if necessary). Obama's campaign was transformational on two levels: 1. A black man seeking the Presidency and 2. People believed that he truly wanted to change our political culture.

A movement also offers people on the local level the opportunity to participate where they are. A movement has to have the aspect, lots of people participating. Obama's use of the Internet made this happen and the campaigns ability to follow up with people who contacted them and give them things to do.

Put both of these things together and you start to change people, which is what changes the culture. My fear is that with the formal campaign over folks no longer have a vehicle to participate and that will stymie change.